Recruiting and retention. It’s akin to bailing water out of a boat that has a hole in it. You really have to plug the hole first, otherwise you’re constantly fighting to stay afloat. In the trucking industry, that hole is driver retention.
In the past, you might have been able to keep afloat by bailing. But today, as increasing regulations and demographic factors shrink the pool of qualified drivers available, it’s like that bucket you’re using to bail has gotten smaller.