In addition to the pay raise, CRST has implemented what it calls a “culture-changing initiative” focused on improving the driver experience and reducing driver turnover. The Gold Rules initiative emphasizes a corporate culture that centers on meeting all driver needs, providing regular driver home time and increased pay. Since the initiative began eight months ago, driver turnover has declined by 20 percent, according to the company.
“We believe that the combination of our culture-changing Gold Rules initiative, plus the pay increase will make CRST a great place for drivers to build their careers” said Holzer. “Additionally, we believe, the entire industry will need to increase wages for drivers in order to ease the perpetual driver shortage.”
CRST has invested in drivers in other ways over the past several years:
In the past few years, CRST has grown through acquisitions and organic business growth to become one of the largest and most diversified transportation companies in the U.S. with projected 2015 annual revenues in excess of $1.5 billion. It currently employs more than 7,000 company drivers, independent contractors and office personnel across the nation.